Talking marketing and business and of course a deliciously simple Sweet & Spicy Roasted Root Vegetables recipe
Guys. Real talk. I love Jason Derulo. Don’t judge. It’s been my go-to workout, pump-up music since about 2009 and damnit, it just keeps getting better. Half the time I have zero clue what he’s talking about… but guys, the beat! (Fun fact: he’s one day older than me. Which is also incredibly weird to think about.)
As you’re probably aware, I talk a lot about food and nutrition, sometimes a little fitness here and there. But today I want to talk more business.
To those coming to the blog, most would know I have some background in nutrition and fitness. I personal train and am also a certified nutritional therapist. And although these two gigs are my passion, they’re not actually my full time job. The majority of my time is devoted to higher education marketing. It’s what I went to school for and what I still geek out over from time-to-time. In short, I do a lot of writing, collaborating, web, emails, you name it – my hands are probably on it in some capacity. And to be honest, I wouldn’t have it any other way.
I feel pretty damn lucky.
Anyone starting any type of business, hobby, side gig or the like is at some point going to be faced with the business side of things, more specifically the marketing side. I’ve talked to numerous small business owners and bloggers who have all sorts of amazing passion, goals and drive. But there tends to be a theme. It’s what’s holding them back, it’s knowing how to market. Knowing how to market is what drives the business, gathers interest, displays your brand and ultimately…what makes you money. You could have the best, most powerful message in the world, but if you haven’t marketed correctly … no ones going to see it.
It’s klind of a crap shoot.
It’s ever-changing. It never stays the same, so unfortunately, you can’t just learn it and leave it. It’s time-consuming and takes a lot of trial and error.
What I want to get at is this – if you’re waiting to get started or waiting to learn that “one additional thing” … you’re wasting time. I’ve done both and learned from both. If you’re waiting to get started, waiting on that perfect storm … it’s never going to come. You’re waiting on the available time that will never be there, you’re waiting on real life to slow down which won’t ever happen. By waiting, you’re just wasting more time. On the flip side, if you’re waiting to “learn more” or “experience more” it’s an excuse. There’s something inside you that doesn’t feel prepared … so you think you need to prepare more. There’s nothing wrong with preparing … but when preparation because stagnation … that’s the issue.
You need to move.
Marketing is fluid, so should be your action steps. If you understand that there will be fluxes in business and marketing, so should be your approach (which makes it that much more fun). You don’t have to commit to one way of doing something. You don’t have to cement your footing into a particular marketing practice or business protocol.
The very nature of marketing is adapting to the change in the environment and those in it to better understand and provide to those needs and wants.
Ok, so I will remove myself from my marketing soap box.
For me personally (and for my blog), I’ve had a lot of fun experimenting with different marketing tactics. It’s definitely grown and taken on a more strategic approach after my goals and vision for the blog changed a few months ago. I fail at times. The numbers and statistics can be slow. But for me, it’s fun to analyze, to see what works and what doesn’t.
Have fun with it. Put on your marketing hat and step up to the plate. The time is now.
Because I love chatting marketing — hit me up with your questions whenever. Always happy to connect and discuss.
Now for the main event .. Sweet & Spicy Roasted Root Vegetables
- 1 lb organic rainbow carrots, whole
- 2 large organic sweet potatoes
- 2 tbs olive oil
- 2 tsp cayenne pepper
- 1 tbs coconut sugar
- pink sea salt
- Preheat oven o 425 degrees
- Rinse sweet potatoes and carrots, let dry.
- Cut sweet potatoes into bit size chunks and place in roasting pan
- Sprinkle with 1 tbs olive oil and sea salt
- Place in oven for 40 minutes
- In a separate roasting pan, place whole carrots
- Drizzle with olive oil, then sprinkle over cayenne, coconut sugar and salt.
- Place in oven for 40 minutes.
- Remove potatoes, place into serving dish
- Remove carrots, slice into chunks and add them to serving dish
- Toss potatoes and carrots together.
- Serve and enjoy!